Advisory Board
Media Center

Sponsored by:


Expert Insight
Sourcing Innovation
Expert insights for best practices, education and innovation in sourcing, procurement and supply chain management.
read the blog »

The Latest in Loyalty
"The biggest winners in the 21st century business will be those that assemble a global ecosystem of partners, emphasizing flexible access to materials, products, talents, and expertise, not ownership."

- The New Age of Innovation, C.K. Prahalad and M.S. Krishnan

Featured Book
eBusiness & eCommerce: Managing the Digital Value Chain
By Andreas Meier, Henrik Stormer & Elizabeth Gosselin
purchase »

Report Download

German »
French »

The Collaborate to Innovate study, conducted by The Business Performance Innovation (BPI) Network and the Chief Marketing Officer (CMO) Council, takes a new look at the state of business collaboration in the early 21st Century.

Sponsored by Sterling Commerce and AT&T, Collaborate to Innovate is based on an in-depth survey of more than 400 executives and managers whose companies do business around the world. Some 36 percent of respondents represent companies with revenues of more than $1 billion. In addition to our quantitative survey, we conducted 23 qualitative discussions with leading academic experts and executives with major global corporations who are deeply involved in supply-side and demand-side value chain partnership management and development.

Please fill out the form below to access the report.

First Name: Last Name:
Job Title: Company:
Email: Phone:
City: State:

If you are not a CMO Council member, qualified senior marketers
are eligible to join at no cost.
Yes, I'm interested in membership
*Verification code
Please enter the code shown below. This helps us prevent automate registrations. Verification code is case sensitive.

All fields are required.